ASIA-PACIFIC – SINGAPORE, SEPTEMBER 6, 2011 – Grey Group announced today the formation of a strategic alliance with Eastern Advertising Ltd. Founded in 1958 and based in Taiwan, Eastern Advertising is a full service agency with capabilities including market research, strategic planning, advertising, digital marketing, shopper marketing, event marketing and public relations.
Eastern Advertising currently has 40 employees, serving a host of international and local clients including Panasonic electronic appliances, Fujifilm cameras, AURORA office equipment, Kanebo cosmetics, Brappers jeans, Marilyn lingerie, Sealer diapers, Tombow stationery, Joy English School, Ching Yeh Paint, Taiwan Beer, Ten Ren Tea, Pop-Smile popcorn and SHS seafood.
With more than 50 years of experience, Eastern Advertising has established an exceptional reputation in the market, particularly for its superior strategic thinking, creativity, service and speed of response to its clients, in addition to its successful lifestyle marketing and shopper marketing communications campaigns. The agency is also recognized for its highly anticipated annual research entitled Eastern Integrated Consumer Profile (E-ICP), which has unveiled penetrating insights into the lifestyle, behaviour and media habits of consumers in Taiwan over the past 22 years.
Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, said, “Eastern Advertising is a highly respected pioneer in the industry with an unparalleled wealth of local knowledge and business know-how, as well as an immense understanding of Taiwanese consumers across categories. Combined with Grey Group’s network strength, resources and expertise, I am confident our partnership will take both our agencies and clients to the next level of dynamic growth.”
Paul Tsai, CEO, Eastern Advertising, said, “Together with Grey Group’s global resources, this opportunity will drive our agency ahead in the market. More importantly, it will enable us to deliver even more professional, effective and prompt service to our clients, as well as further growth for our employees.”
This strategic alliance represents the latest initiative in Grey Group’s growth strategy. Most recently, Grey Group agreed to acquire a majority stake in Campaigns & Grey in the Philippines, an investment which will propel the agency forward in the fast-growing market.
