ASIA-PACIFIC – AUGUST 2011 – Grey Group Thailand has been named the agency of record for 304 Industrial Park, a leading industrial real estate company in Thailand following a competitive pitch.
The agency’s mandate covers total integrated communications duties, including television, print and out-of-home advertising, digital marketing, event management and public relations for the Thai market. These initiatives will run as part of a re-launch campaign for the industrial real estate company.
According to Yoot Rojvirasingh, CEO, 304 Industrial Park, “Throughout the pitch process, Grey Group Thailand showed that they really understood our company’s objectives. They presented a highly focused and targeted total communications strategy which is in line with how we aim to brand 304 Industrial Park in Thailand. In addition to their solid thinking and creative ideas, the team displayed true professionalism and enthusiasm.”
Pattaraporn Wongmesak, Associate Vice President & Country Manager, Grey Group Thailand, said, “We are delighted to have won this account, particularly as Grey Group Thailand is one of the few agencies which offers total integrated communications solutions for the industrial sector.”
Grey Group Thailand’s first campaign for 304 Industrial Park will be launched in the fourth quarter of this year.
