ASIA-PACIFIC, NOVEMBER 2010 – Grey Melbourne was awarded a project by Transport Certification Australia Limited (TCA) after a competitive agency pitch. This win will see Grey Melbourne’s strengths come to play in areas of brand strategy, corporate identity, stakeholder consultation and positioning.
Luke Waldren (in photo), managing partner of Grey Melbourne, said, “We understand TCA’s vision and our ideas are very much in line with the company’s overall direction. We look forward to helping TCA define and develop their market position and to build a successful partnership, moving forward.”
TCA CEO Chris Koniditsiotis commented, ‘‘We selected Grey Melbourne after a competitive pitch and were impressed with their depth of experience across the transport and government sectors. Grey Melbourne’s ideas resonated well with TCA’s core values and we look forward to working with them”.
Work is already underway and the campaign will roll out in late 2010/early 2011 following a detailed stakeholder consultation process.
