ASIA-PACIFIC – AUGUST 2011 – TIMES NOW, India’s #1 English news channel, a part of the Times Television Network that reaches over 90 million viewers every month in India, was launched in Singapore on July 15, marking its first presence in South East Asia.
Singapore has a significant population of Indian origin and is the 5th highest destination for air traffic from India. It now receives the latest breaking news and analysis with TIMES NOW, which is part of SingTel’s mio TV pay-TV platform, the fastest growing television service in Singapore with 300,000 subscribers. TIMES NOW targets the urban premium audiences in India and will readily connect with the large and affluent Indian and Asian communities residents.
Sunil Lulla, MD and CEO of Times Television Network, said, “Singapore is an important market with a large Indian population and is our first step into South East Asia and will soon be followed by a launch in other countries in the region. The Singapore launch of TIMES NOW also opens up an advertising opportunity for brands in India. Unlike the current channels available that have an APAC feed, TIMES NOW will soon be able to accept dedicated advertising for Singapore only.”
Goh Seow Eng, Chief, Digital Home, SingTel said, “We are pleased to be bringing TIMES NOW, India’s number one English news channel to our customers. The fast growing Indian community in Singapore will no doubt welcome this new addition to mio TV, as they will now be able to receive the latest news updates from back home.”
