ASIA-PACIFIC – AUGUST 2011 – Spikes Asia, the regional awards and festival for creative excellence in advertising and communications in Asia-Pacific, introduces Innovasia, a new interactive technology zone where delegates can discover a range of new technology coming out of Asia and beyond, and have the opportunity to talk to the people and companies behind the technological innovations that will shape the future of communications.
Innovasia is sponsored by global communications agency Isobar and includes exhibitors such as Microsoft, HTC and Isobar’s NowLab featuring LG, JUX, and Netville. Showcasing their most exciting new technologies in a dynamic and experiential space located in a dedicated area at the heart of the festival, delegates can interact with the latest apps, gadgets, visualizations and games and learn how the relationship between brands and technologies will shape the campaigns of the future. Attendees will enjoy an innovative experience of converging the virtual with reality, highlighting how we are bringing tomorrow now.
“Innovasia will complement the rich seminar and workshop programme adding another interactive dimension to the content rich event,” says Myriam Coupard, Festival Director of Spikes Asia. “The continued advancements in Technology have an important impact on brand communications. We are delighted to be teaming up with Isobar to bring the latest innovations to Spikes Asia attendees.”
Jean Lin, Global Chief Strategy Officer & CEO of Isobar Asia Pacific, says: “Isobar is all about innovation and pioneering digital solutions, so when the opportunity was presented to us to be the major sponsor of Spikes’ inaugural Innovasia, we were thrilled to be involved.”
Spikes Asia is jointly organized by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia. Companies interested in Innovasia may contact innovasia@spikes.asia.
