LONDON, UK– WARC, the global authority of marketing effectiveness and Black Cultural Archives (BCA), the home of Black British History, have partnered to produce a series of intimate interviews showcasing the contribution, influence and impact Black British marketers and creatives have had on the marketing communications industry.
Launching today, the video series Hidden Figures: A look at Black British marketing and design, created in collaboration with Niche on Demand, is available to view on here to mark UK’s Black History Month, and features:
Kevin Morosky, Creative Director, Havas Media Group and Co-founder Pocc on:
- The current state of diversity, equality and inclusion in advertising – what do brands need to do next?
- Personal experiences of progressing in advertising: barriers faced and actionable steps
- The future Black marketers and advertisers of tomorrow
Dr Glen Yearwood, Owner, Soul Marketing on:
- The importance of storytelling to success
- Recommendations for the aspiring Black creatives and marketers of the future
- What should brands do now in order to have true representation
Binki Taylor, Founding Partner, The Brixton Project and Kunle Olulode, Director, Voice4Change England and Creative Director, Rebop Productions – in memoriam of Jon Daniels on:
- The importance of brand activism
- The power of personality and openness in creating a change environment
- Jon Daniels’ pivotal creative campaigns
As well as being part of WARC’s commitment to help address diversity in marketing, the video series marks the start of a long-term partnership with the BCA, the aim of which is to help brands make their marketing more effective by embedding inclusion as a way of life.
Paul Coxhill, Managing Director, WARC & Lions Intelligence: “The lack of diversity in marketing and advertising urgently needs to be addressed in an authentic and meaningful way. As such, we are delighted to partner with the BCA to not only highlight some of the pioneers in Black British advertising, but to continue to help bring change to our industry by helping businesses market more effectively by incorporating inclusivity into their strategies.”
Arike Oke, Managing Director, Black Cultural Archives, said: “We are always excited to work with partners who are interested in amplifying the stories of the Black communities. Our contributors have made great waves in the marketing and design industries. Their stories deserved to be told and committed to our archive which is the Home of Black British history. We look forward to our continued partnership with WARC.”
In response to the Black Lives Matter movement, WARC has so far:
- Launched a BLM / Brand Activism content hub
- Created five WARC Commitments to Racial Equality
- Released the WARC Guide to Brand activism in the Black Live Matter era.
- Will host two webinars – 27 October: Marketing to Multicultural Consumers Now and in the Coming Majority-Minority & 28 October: A Global look at Racial Representation in Advertising.
- Have a long-term commitment to feature new voices on all topics, and to cover BLM and its impact on marketing in WARC’s content and other future reports
- Has teamed up with Cannes Lions, the AEF, the 4A’s Foundation and ARF to bring industry knowledge to future Black marketers in the US by partnering with the HBCU Business Deans Roundtable. The partnership sees 100+ Historically Black Colleges and Universities given free access to WARC and The Work by Cannes Lions platforms – a commitment valued at $1m per annum
