GLOBAL – The Institute of Practitioners in Advertising (IPA) has launched the 2011 IPA Effectiveness Awards call for entries, and is urging all agencies, media owners and clients worldwide to prove the power of their marketing communications by entering this rigorous and prestigious competition.
The 2011 awards are open to campaigns with a total annual marketing communications budget of up to £2.5 million. Entrants can be single, joint or fully collaborative and must submit case histories that demonstrate the commercial power and marketing payback of their ideas. New special prizes for 2011 include Best Newcomer, Best Channel Planning (replacing the prizes of Best Media and Best Multi-Channel) and Best Social Value, the idea that proved to have greatest social value as well as financial value.
Says Charlie Snow, Director of Strategy at DLKWLowe and 2011 Convenor of Judges: “As 2011 is the ‘alternate’ year, restricted to marketing communications with smaller budgets, we’re hoping to uncover some of the more unusual creative solutions that have clearly had a commercial or social impact, be that new ways of using traditional media, digital, mobile, PR, promotion, direct, NPD, design… Whatever it was, so long as the payback can be proven, we want to hear about it.”
The closing date for pre-registration into the competition is the January 31, 2011. Deadline for submissions is on April 15, 2011. For more details, visit ipa.co.uk/awards-events/effectiveness-awards/
