GLOBAL – NEW YORK, USA – JANUARY 13, 2011 – Interpublic has announced its appointment of Matt Seiler as CEO of its media and marketing group Mediabrands. Effective immediately, Seiler will move into the role from his current position as CEO of UM, the largest unit within Mediabrands. Jacki Kelley takes on Seiler’s former role, stepping up from her current post as UM’s North American CEO.
Said Interpublic Chairman and CEO Michael I. Roth: “When we launched our new media model fours years ago, we wanted to deliver on the scale and breadth of our capabilities, but also create a nimble, collaborative culture led by outstanding executives. Matt Seiler’s leadership role with clients, in winning new business and in attracting some of the best talent into our organization made the decision to promote him a logical next step for the business. We’re confident Matt and Jacki, joined by Initiative CEO Richard Beaven and Mediabrands Ventures CEO Matt Freeman, give us the strongest team of media leaders in the business.”
Seiler joined IPG as Global Chief Executive Officer of UM in August 2008 and was namedExecutive of the Year” by Mediaweek in November 2009. Prior to UM, he served as President and later CEO of PHD North America which he joined in 2004. Seiler has also held substantial roles within the Omnicom Group, including EVP, Chief Insight and Integration Officer, and Director of Strategic Planning at BBDO New York.
During the past three years, Interpublic media companies have won Agency of the Year honors at the network level, in the US and globally, as well as for a number of media specialties. Mediabrands has also been recognized as “Media Holding Company of the Year” by MediaPost for both 2009 and 2010.
