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ASIA-PACIFIC, SEPTEMBER 17, 2010 – Independent creative agency iris has been appointed by Dell to handle all of its retail and marketing activation business following a competitive pitch. The win will see the agency launch a number of projects for the brand in the coming months.
iris will be employing its retail credentials to launch nationwide integrated campaigns that drive footfall to Dell stores nationwide and encourage product interaction in-store, as well as drive conversion to purchase. iris’ other technology and communications clients include Microsoft and Sony Ericsson.
Alok Lall, managing director of iris’ India office, said: "Dell is a strong brand which demands effective marketing campaigns, and this win will allow us to showcase our retail credentials to their maximum potential. What separates us from other agencies is our unique approach we are specialists in retail, but believe in building integrated campaigns around a specific client need, which put retail at the heart."
Earlier this month, iris was appointed by Centum Learning, a Bharti Associate company, to launch a communications campaign for its new center Centum U Institute of Management and Creative Studies, featuring ATL, BTL
and digital activity.
iris is one of India¹s fastest growing agencies, having grown by over 200% in the past 6 months. The agency works with a number of global and local clients including Sony Ericsson, Microsoft, adidas, Taylormade, Shell, MTS, Alpha G.
