ASIA-PACIFIC – SEPTEMBER 14, 2011: A record number of entries were submitted to this year’s Spikes Asia Advertising Festival, which begins on September 18 in Singapore. A total of 3647 entries from 17 countries will be competing for the coveted Spikes, an overall increase of 19% versus last year.
Categories with the highest increase are Promo & Activation, Craft, Media, Radio and Outdoor. Only film and Integrated have fewer entries this year.
The top countries participating are India with 612 entries, followed by Australia with 443, Singapore on 429, China with 372, and Japan with 366 entries. The Philippines has 199 entries, comparable to last year’s 198.
“Spikes Asia is the place to see the region’s great creative work across all the different disciplines, including the two new categories for this year – Mobile and PR. Winning a much sought-after Spike, provides important recognition, inspiration and motivation for both agencies and clients alike,” says Terry Savage, Co-Chairman of the Spikes Asia. “With a record number of attendees this year, Spikes Asia is set to be a great event, with much to learn and discuss,” he continued.
The winners will be announced and honored during the Spikes Asia awards ceremony on September 20 at the Esplanade Theatre. Agency of the Year, Media Agency of the Year, Network of the Year, and the new Independent Agency of the Year will also be named. Samsonite will be honored with the 2011 Advertiser of the Year award.
Spikes Asia 2011 will conclude with the After Party at IndoChine Waterfront. For more information on Spikes Asia 2011, please visit www.spikes.asia
