ASIA-PACIFIC – SHANGHAI, CHINA, OCTOBER 15, 2010 – TBWA\Shanghai announced today the appointment of Keat Soh as group creative director. Soh will report to Chien Hwang, executive creative director and lead the creative businesses for clients including McDonald’s and adidas.
Formerly executive creative director at Publicis Beijing, Soh began his career in Singapore and has worked in Australia, Hong Kong, India and Thailand. He comes with a wealth of brand-building experience and award-winning work on blue-chip clients such as American Express, Cadbury, FedEx, Intel, KFC, Peugeot and Shell.
Said Hwang, “The strength of the TBWA\ brand helps us attract the very best talent to our ranks. Soh will be a key driver inhelping us create iconic work for all our iconic brands in Shanghai."
Soh commented, “I look forward to partnering with Chien and making TBWA\ the most exciting agency brand in China. One of us will focus on Disruption, and the other will do his darndest to make sure nothing disrupts that."
