Leo Burnett, Dentsu Japan, Canon, and Australia top The Creative Rankings 2010 charts

GLOBAL, JANUARY 2011 – Online Asia-Pacific advertising rankings site The Creative Rankings ended 2010 with its top spots dominated by Australian agencies. The rankings are based on seven of the most important regional and global award shows: ADFEST, Asia Marketing Effectiveness, Cannes Lions, Clios, D&AD, One Show and Spikes Asia.

 

Leo Burnett came out on top of the networks charts. Andy DiLallo, Jay Benjamin and Michael Canning of Leo Burnett, Australia topped the creatives list, but Dentsu Japan led the agency rankings, followed by Leo Burnett, Australia. In the country rankings, Australia and Japan had a one-two finish. India, New Zealand, Singapore, Hong Kong, China, Thailand, the Philippines and Indonesia round out the top 10 countries.

 

Canon, Uniqlo, CEPF, Yellow Pages and Verbatim were the top brands; the leading sector was Public Services & Non-Profit Organizations.

 

 

THE CREATIVES:

1. Andy DiLallo (Leo Burnett/ Australia)

2. Jay Benjamin (Leo Burnett/ Australia)

3. Michael Canning (Leo Burnett/ Australia)

4. Kieran Antill (Leo Burnett/ Australia)

5. Steve Back (Saatchi & Saatchi/ Australia)

6. Nick Worthington (Colenso BBDO Aim Proximity/ New Zealand)

7. Dave Bowman (TBWA/ Australia)

8. Kieran Ots (Leo Burnett/ Australia)

9. Toby Talbot (DDB/ New Zealand)

10. Vince Lagana (Saatchi & Saatchi/ Australia)

10. Steve Jackson (Saatchi & Saatchi/ Australia)

12. Yoshihiro Yagi (Dentsu/ Japan)

13. Ant Keogh (Clemenger BBDO/ Australia)

14. Connie Lo (Leo Burnett/ Hong Kong)

15. Cyrus Ho (Leo Burnett/ Hong Kong)

16. Eddie Booth (Leo Burnett/ Hong Kong)

17. Jojil Jacob (DDB/ Singapore)

18. Hiroki Nakamura (Dentsu/ Japan)

18. Joey Chung (Leo Burnett/ Hong Kong)

18. Briam Ma (Leo Burnett/ Hong Kong)

18. Kenny Ip (Leo Burnett/ Hong Kong)

18. Leo Young (Leo Burnett/ Hong Kong)

18. Alfred Wong (Leo Burnett/ Hong Kong)

18. Wen Louie (Leo Burnett/ Hong Kong)

 

AGENCIES

1. Dentsu (Dentsu/ Japan)

2. Leo Burnett (Leo Burnett/ Australia)

3. Colenso BBDO (BBDO/ New Australia)

4. Saatchi & Saatchi (Saatchi & Saatchi/ Australia)

5. Clemenger BBDO (BBDO/ Australia)

6. Leo Burnett (Leo Burnett/ Hong Kong)

7. Ogilvy & Mather (Ogilvy/ Singapore)

8. Taproot India (India)

8. Creative Juice (TBWA/ Thailand)

10. DDB (DDB/ Singapore)

11. Hakuhodo (Hakuhodo/ Japan)

12. McCann Worldgroup (McCann Worldgroup/ Hong Kong)

12. Special Group (New Zealand)

14. DDB (DDB/ China)

15. DDB (DDB/ New Zealand)

16. Droga5 (Droga5/ Australia)

17. ADK (ADK/ Japan)

18. Leo Burnett (Leo Burnett/ India)

19. Huarun Media (China)

20. Ogilvy & Mather (Ogilvy/ China)

20. Aim Proximity (BBDO/ New Zealand)

 

NETWORKS

1. Leo Burnett

2. BBDO

3. DDB

4. Ogilvy

5. Dentsu

6. JWT

7. Saatchi & Saatchi

8. TBWA

9. Y&R

10. Hakuhodo

11. McCann Worldgroup

12. Grey Group

13. Droga5

14. ADK

15. Lowe

16. SapientNitro

17. Starcpm

18. Bates 141

19. Publicis

20. UM

 

COUNTRIES

1. Australia

2. Japan

3. India

4. New Zealand

5. Singapore

6. Hong Kong

7. China

8. Thailand

9. Philippines

10. Indonesia

11. Malaysia

12. Taiwan

13. Korea

14. Vietnam

15. Sri Lanka

 

BRANDS

1. Canon

2. Uniqlo

3. CEPF

4. Yellow Pages

5. Verbatim

6. Nike

7. Toyota

7.Tourism Queensland

9. Zoo Records

10. WWF

11. I Lohas

12. Orcon Broadband

13. Coastguard NZ

13. TVNZ

15. Conqueror Paper

16. 3M

17. Kit Kat

17. Guide Dogs Australia

19. Yoshida Hideo Memorial Foundation

20. The Times of India

 

SECTORS

1. Public Services & Non- Profit Organizations

2. Media and Telecommunications

3. Retail

4. Consumer Electronics

5. Miscellaneous

6. Household and Personal Care

7. Food

8. Beverages

9. Automotive

10. Alcohol Tobacco

11. Computer Hardware

12. Travel & Leisure

13. Financial Services

14. Computer Software

15. Restaurant

16. Courier Logistics

17. Transportation