MANILA – Leo Burnett Manila Group today announced the promotion of Joy Santos as Chief Strategy Officer.
In her new role, she will oversee the Strategic Planning, across multiple disciplines, of all the brands handled by the Leo Group–comprised of Leo Burnett, Arc Worldwide, and Blackpencil.
“Joy’s strong strategic acumen across various disciplines has helped deliver business results for our clients. A great asset in our team, Joy has played a pivotal role for our agency’s effective and award-winning creative works,” Raymond Arrastia, Chief Executive Officer of Publicis One Philippines and concurrently, Managing Director or Leo Burnett Manila Group, said.
“I’m truly honored by this recognition and I share the credit with all the planners in the team – their passion and energy for great work never cease to inspire and challenge me. Our collective goal is to create strategies that serve our clients’ business issues and, at the same time, allow us as an agency to create work that genuinely matters to people.” Santos said.
In 2015, Santos was named Southeast Asia Strategic/Brand Planner of the year at the Campaign Asia-Pacific Agency Awards in Singapore.
Santos joined Leo Burnett Manila in 2005 as Planning Director, and transformed the agency’s planning unit into a key revenue stream by leading brand and communication initiatives for clients like McDonald’s and Philip Morris. Her strategic business leadership and deep expertise across a full array of research, insights-mining and planning functions have helped lead the agency to win key accounts that include Cebu Pacific, Pfizer, and Universal Robina, among others.
