KUALA LUMPUR, MALAYSIA, AUGUST 25, 2011: Malaysian car manufacturer Proton gives a different take on speed and determination with a new campaign that celebrates Para Olympians in their shining moments. Making the vision possible is Leo Burnett Kuala Lumpur, which came up with a series of TVCs that urge the viewing public to "believe in those who believe in themselves.”
The showcase of the spirit of perseverance was developed in conjunction with the Hari Merdeka, Hari Raya and Hari Malaysia celebrations. Among the unsung heroes celebrated in the TVCs were female weightlifter Siow Lee Chan, a Bronze Medalist in the Beijing Paralympics; and Ariffahmi Zaquan Arrifin, Gold Medalist in the Tour Championship Series ITF 1."Our Para Olympians are a real and true manifestation of this spirit. Lets’ celebrate and be inspired by them," said the agency in a statement sent to adobo magazine. Watch the full clip below.
Client: Proton
Brief: A celebration of perseverance.
Creative agency: Leo Burnett Kuala Lumpur
ECD: Ali Mohamed
CD : Zaidi Awang
Art director: Najman Syah
Writer: Abdul Malik Abdullah
Planner: Sutapa Bhattacharya
Client Servicing: Azmir Malek
Media agency: Universal McCann
Production house: Chillipeppers
Director/Photographer: Tan Yew Leong
Edit House: Mirage
Exposure: TV, Print
