ASIA-PACIFIC – SINGAPORE, NOVEMBER 18, 2010 – Leo Burnett Singapore picked up four top awards at the Singapore Advertising Hall of Fame 2010 which was held at the Shangri-La hotel on Tuesday, including two for its high profile campaign “Filial Piety” created for Ministry of Community Development, Youth and Sports (MCYS). The campaign was awarded “The Cable Campaign of the Year” and “The Most Effective Media Campaign of the Year” following its earlier success at Spikes Asia where it was awarded a silver and two bronzes.
Chris Chiu, Group ECD, Leo Burnett Group Singapore commented on the campaign, “At Leo Burnett, we believe in the power of HumanKind, where the only things that matter are people and their behaviour and how creativity can affect them. We feel that this work for MCYS for Filial Piety has accomplished this on all fronts. By not being didactic in how we’re dealing with the issue but rather, portraying the problem through a genuine human lens; and letting the people decide if they see themselves in the characters and want to do something to change it moving forward.”
The agency was the only one awarded twice in the individual awards’ category. Winners included Joseph Chua, account director, for Young Professional of the Year award, and Saurabh Varma, Chief Strategy Officer, for the new category, Strategic Planner of the Year.
Jarek Ziebinski, president of Leo Burnett & Arc Asia Pacific, "Talented people doing great work, this is what good agency is all about. I’m proud of Leo Burnett Singapore, which is also one of the fastest growing offices in Asia Pacific".
Tan Kien Eng, CEO of Leo Burnett & Arc Worldwide Malaysia and Singapore, said, “As Leo Burnett once said, ‘we are only as good as our people’. Saurabh and Joseph, our winners in Strategic Planner and Young Professional categories this year and Chris Chiu, who was the winner of the Creative Director of the Year last year reflect the incredible talents we have at the agency, who are also the pushing force behind the agency’s consistent success in delivering creatively effective campaigns for our clients.”
The Singapore Advertising HOF Awards, now on its 12th year, is organized by the Institute of Advertising Singapore (IAS).
