ASIA-PACIFIC, NOVEMBER 2010 – JWT Sydney, together with Collider, Animal Logic and Nylon, has created a new campaign for Smirnoff, the world’s number one premium vodka. The Purity campaign celebrates Smirnoff’s collaboration with Manchester United, the world’s premier football team.
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“We needed a big visual idea that would communicate across all markets and get a whisky drinking region thinking about Smirnoff,” said JWT Sydney ECD, Angus Hennah.
The campaign demonstrated Smirnoff vodka’s extraordinary purity via an epic video featuring three coveted stars: Rio Ferdinand, Ryan Giggs and Ji-Sung Park. JWT Sydney’s first campaign for Smirnoff vodka will launch across the Asia Pacific region this month. The film will be available to view through popular digital channels in Asia.
A global pool of talent are behind the commercial. Daniel Askill of Collider shot the commercial in Manchester over four days; the visual effects were handled by Animal Logic; and Nylon studios created the music.
“The shoot and various aspects of the game were entirely composed using 3D previsualisation, to ensure all the elements worked together before commencing the actual shoot,” said Askill.
Nylon sound designer Simon Lister and composer Blair Joscelyne worked together on the intense sounds. “The spot shows a lot of impacts and hits of the ball among the players, and as they were playing the game in water, we used water explosions and water sound effects to reinforce the action on screen,” said Lister.
“Manchester United has a huge following and really resonates with our Smirnoff fans in Asia. We are excited to create a dynamic and engaging new campaign for our consumers to interact and take part in,” added Ingrid Tatham, Smirnoff Regional Brand Director.
CREDITS:
Agency:: JWT Sydney
Client: Diageo
Client contact: Jeffrey Lemon
Account Management: Penny Sarfati, Jasmin Bedir, Natalie Van Beurden
Creative team: Angus Hennah (ECD), Simon Armour, Blair Kimber
Agency Producers: Gerry Hamill, Renata Barbosa
