MAKATI – Manulife Philippines has received six awards from Spikes Asia, Boomerang, and ICE for its digital videos and activation efforts.
Manulife digital videos “Stand Up” and “Best Friends” were lauded at the Boomerang and Spikes Asia awards. These videos, which were launched to coincide with Manulife’s 110th anniversary in the Philippines, celebrate the relationships that serve as the backbone of Manulife’s business in the country.
Meanwhile, the Manulife Brews office activation was recognized at the 2017 ICE Awards. The activation was held at ten different business locations within Makati, Pasig, and Quezon City where Manulife offered office workers free cups of coffee and pastries in pop-up coffee shops to visitors who could also learn about the company’s products and services.
“As we celebrate 110 years of starting stories and moving lives in the Philippines, we endeavor to be where our customers are, both on and offline. We are honored to have been recognized by Spikes Asia, Boomerang, and ICE for our efforts to bring our brand and products closer to the Filipino customer,” said Melissa Henson, SVP & Chief Marketing Officer of Manulife Philippines.
Boomerang Awards
Now on its tenth year, the Boomerang Awards recognizes innovation that delivers results, furthering the cause of excellence in digital marketing and advertising.
Manulife Philippines’ digital video “Stand Up” and “Best Friends” received the gold, silver, and bronze awards in different categories. “Stand Up” won the gold medal for Digital Craft (Sound and Visual Excellence), silver for Best Digital Campaign for Banking/Finance category, and bronze for the Effectiveness category. Meanwhile, “Best Friends” won the bronze award for the Digital Craft (Sound and Visual Excellence) category.
“Stand Up” tells the story of a standup comic born to a family of licensed professionals. While he was different from his siblings, the protagonist was able to pursue his dreams through the support of his father. Based on the lead actor’s true story, this film highlights the importance of having someone who believes in your dreams. It trended the day it was launched on the Manulife Philippines Facebook page. “Best Friends,” on the other hand, shows the importance of having someone who will stand by your side in both good and challenging times.
Spikes Asia
Manulife Philippines also won the bronze medal for “Stand Up” in the film category in Spikes Asia. Spikes Asia is the region’s most prestigious awards body for creative communications. The award is given to entries that demonstrated brilliant brand storytelling intended for a screen. It was judged by leading global creative practitioners.
ICE Awards
The ICE Awards recognizes great and exemplary works of all Media Specialists Association of the Philippines (MSAP) members in media thinking and communication, inspiring all media practitioners to pursue excellence and uphold integrity of work all the times. Manulife Philippines received the bronze award in the Best Activation category for its “Manulife Brews” office activation. The Best Activation award is given to entries that resulted to sales or inquiries from direct customer engagements.
