ASIA-PACIFIC – SHANGHAI, CHINA, SEPTEMBER 2, 2011 – The Mobile Marketing Association (MMA) announced today that its China Local Council will be co-chaired by Yanping Hu, Founder and President of DCCI, and Tony Chen, Managing Director of Interaction, GroupM China. As Co-Chairs, they will guide and oversee the China Local Council and its industry initiatives.
The two were elected at the first China Local Council membership meeting in Shanghai on August 30. Representatives of 40 leading organizations in the mobile marketing industry attended the meeting. These included Aegis Media, Coca-Cola, DCCI, Google, GroupM, Madhouse, InMobi, OMG, Renren, SOHU, Unilever, VivaKi and Yum.
The elected Co-Chairs will also be a part of the MMA Regional Leadership Committee, the collaborating body across the Asia Pacific region. They will work closely with the MMA’s Regional Board of Directors to determine the organisation’s strategy and priorities.
Said Rohit Dadwal, Managing Director, Mobile Marketing Association, Asia Pacific, “The Chinese mobile market is the world’s largest mobile market and is still growing at a staggering rate. Over 920 million people in the country now own mobile phones and over 318 million people now use mobile phones to access the Internet, which offers tremendous potential for the growth of mobile advertising and marketing. Based on what we have seen in developed markets like Japan and USA, we expect mobile marketing and advertising spends to constitute between 3 to 5 per cent of media spends by 2015.”
According to DCCI (Data Center of China Internet), the mobile advertising market in China was worth RMB 1.67 billion in 2010. Boosted by the popularity of smart phones, it is estimated that the market will grow by 70% and reach RMB 2.84 billion by the end of 2011.
The China Local Council was launched in April 2011 to serve the growing needs of the mobile marketing community in the country. It aims to build a sustainable ecosystem for the mobile marketing industry in China and to be the leading association for nation-wide consultation on key industry issues including measurement and metrics, mobile advertising guidelines, codes of conduct and consumer best practices.
