ASIA-PACIFIC – HONG KONG – AUGUST 10, 2011 – PrimeCredit Limited, a well-known financial institution in Hong Kong, has engaged Ogilvy & Mather Advertising (O&M) to help launch its first ever corporate branding campaign.
“The creative element of this campaign is based on the story of Christopher Columbus, an explorer in the 15th century,” said Sandy Chan, Executive Creative Director, Ogilvy & Mather Advertising. “Columbus’ exploration proposal was rejected by several countries before he finally received sufficient financial funding from the Queen of Spain. The value of brotherhood (義) was demonstrated by the Queen of Spain, which resembles the same fundamental beliefs of PrimeCredit.”
“We always try our best to help our customers to overcome their financial difficulties by delivering various kinds of financial assistance,” said Emily Chow, Head of Marketing, PrimeCredit Limited. “Through this branding campaign, we are reinforcing our corporate value of brotherhood and showcasing our capabilities in other financial areas including personal loans, credit card and mortgage loans.’
CREDITS
Name of Campaign: PrimeCredit Branding Campaign 2011
Agency: Ogilvy & Mather Advertising Hong Kong
Account Servicing: Tammy Sy, Vanliza Cheng, Pan Tam
Executive Creative Director: Sandy Chan
Creative Director: Buji Ng
Exposures: TVC, TV segments, print, poster, leaflet, online and OOH
