ASIA-PACIFIC – BANGKOK, THAILAND, SEPTEMBER 2011 – OMD Thailand has announced the appointment of Khun Booncharas Kasemsukpasit (VIP) as Executive Business Director, effective immediately. Kasemsukpasit will be leading the Agency of Record (AOR) accounts of Krungsri Group, McDonald’s and P.I. Snacks as well contribute to the overall value-proposition of OMD Thailand. He reports to Paul Spencer, Managing Director, OMD Thailand.
With over 15 years of experience in the media industry, Kasemsukpasit joins the OMD network from Mindshare in Thailand where he was the Executive Director, leading skin care, deodorant, foods and ice cream categories for the Unilever account. Having spent seven years specializing in skin care for Unilever, Kasemsukpasit made the move in 2009 to head Pepsi Beverage & LG business within Mindshare.
Commenting on the appointment, Paul Spencer, said, “OMD Thailand is growing rapidly with new project and account wins, since the start of 2011. Talent is the key factor in managing growth, reputation and success and hiring someone of K.Booncharas’s caliber helps to sharpen our focus of being the agency of choice to clients. I am delighted to have K.Booncharas on board the team.”
“I have long admired OMD’s culture and the passion of the people within the network. It is an extremely well respected agency in the industry and I am looking forward to be working with the team at a time when media communications is playing an ever more critical role in the success of clients’ business and marketing plans,” said Kasemsukpasit.
