Pacquiao-Margarito boxing bout scores nationwide ratings lead for GMA

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PHILIPPINES, NOVEMBER 2010 – GMA Network announced that the network dominated the nationwide ratings survey last November 14 with the telecast of the highly anticipated boxing match between Manny "Pacman" Pacquiao and Antonio "Tijuana Tornado" Margarito for the WBC Super Welterweight title.

Based on AGB Nielsen’s total day (overnight) people data, GMA outranked ABS-CBN in National Urban Philippines in audience share with 45.8 percent,versus ABS-CBN’s 24.1 and TV5’s 10.6. In Urban Luzon, which comprises 77 percent of the total urban TV household population in the country, GMA posted a total day audience share of 46.5 percent, against ABS’ 20.8 and TV5’s 13.3. In Mega Manila, which comprises 55 percent of the total urban TV households nationwide, GMA scored 48.8  percent, almost 30 percentage points above ABS’ 18.9 and 34.7 percent higher than TV5’s 14.1.

The bout, where Pacman won his historic eighth world division title, ranked number one in the list of overall top 30 programs in National Urban Philippines with 23.2 people rating points, followed closely at number two by the GMA Flash Report on the Pacquiao-Margarito fight, with 18.1 rating points.

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In Urban Luzon, the bout led all programs with 21.9 people rating points. The GMA Flash Report followed second with 17.9 rating points. Meanwhile, in Mega Manila, the fight charted a people rating of 22.4 points.
 

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