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PHILIPPINES, JANUARY 12, 2011 – PC&V was awarded the El Real Pasta business by URC after a three-way pitch against Campaigns and Grey and incumbent agency Black Pencil. El Real Pasta is URC Flour Division’s pasta brand offering a range of products from elbow and salad macaroni, and spaghetti.
Not long after the El Real appointment, URC also awarded PC&V the Hidden Spring Mineral Water account, which was previously handled by Publicis Manila. PC&V is also the creative agency for URC’s Refresh Natural Mineral Water.
