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PHILIPPINES, SEPTEMBER 2010 – MEC Philippines recently announced its appointment by Pfizer to handle all of the pharmaceutical company’s on- and off-line media planning and buying following a three-way pitch involving MEC, DDB and the incumbent Adformatix.
The assignment includes the following brands: Centrum, Stresstabs, Clusivol, Robitussin, Advil, Dimetapp, Caltrate, Loviscol, Fibrosine and Chapstick. The appointment is effective immediately.
Malu Vasallo, MEC Managing Director, said, “We are proud to have demonstrated to Pfizer that integrated planning and buying across all channels is without question the most effective way to actively engage consumers. I am delighted for all of the MEC team that we have been awarded this business, it’s a life changing win for the agency.”
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