THE PHILIPPINES, SEPTEMBER 22, 2010 – Media agency PHD is pleased to announce its appointment to handle the media communications business for Red Bull in the Philippines. Known for its sleek marketing targeted at young, urban professionals through various sports and entertainment based advertising campaigns, Red Bull is one of the most popular energy drinks in the world.
The announcement comes off the back of a month long competitive pitch process, where Red Bull’s media account in the Philippines was up for grabs.
"PHD’s team led by CEO of Philippines, Hermie De Leon, knew the value of building sincere relationships on top of creative thinking to win the Red Bull account. PHD went above and beyond the call of duty to resolve the issues that challenged the Red Bull brand in the Philippines, showing their sincerity in building a close relationship with the Red Bull marketing team," said Vanessa Villariza, Red Bull marketing manager.
“I am extremely proud of the efforts of the whole team at PHD in winning the Red Bull media business. Red Bull is a well-loved brand in this part of the world, especially in the Philippines. The team is delighted to be working on this dynamic and popular brand and to get more involved in their business and helping them to achieve their plans”, said Me-An Bernardo, General Manager of PHD Philippines.
