SYDNEY, AUSTRALIA, AUGUST 25, 2011 – It’s one cool win for PHD as leading, global air-con producer Daikin appointed the firm as its agency-of-record for the markets of Australia and New Zealand. The $5M account was won in a two-way pitch involving the incumbent agency – Initiative.
Dave Smith, National Sales and Marketing Manager, Daikin said, “PHD came across
as a strong agency to partner with. PHD demonstrated innovative and pioneering
thinking based on sound insights. PHD’ s expertise, reputation and knowledge of the
local market will be invaluable in strengthening our brand presence in Australia and
New Zealand.”
Commenting on the win, Barry O’Brien, CEO, PHD, Australia, said, “Daikin’s
commitment to energy-saving technologies resonates positively in the marketplace
and we will focus on enhancing the brand’s connectivity to customers. We welcome
the opportunity to partner with Daikin and look forward to building a strong partnership
with them.”
PHD Australia and Spark PHD (New Zealand) will be starting on the account with
immediate effect.
