Media independent Carat has announced a series of new business wins, almost all awarded without a pitch. Part of the Aegis global network, the agency has won Maxicare, TaylorMade, Future Trade Inc., and real estate development Carmeltown.
Other big wins were won in partnership: the Philippine Orthopedic Institute and whole-saler Makro were won with BrandIdeas; Food Industries Inc. (Nagaraya) with PC&V, and Innovail’s Seforel feminine wash in a pitch together with Crush.
According to Carat GM Cookie Bartolome, two more big wins will be announced soon. Total 2008 new wins will result in 2009 annualized capitalized billings of over P200M.
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