New York, NY – The International AME Awards® for Advertising & Marketing Effectiveness announced the 2010 award winners last April 22. Foremost among the campaigns SapientNitro’s “Best Job in the World” which won the International Grand Trophy. The International AME GrandJury® awarded one Grand Trophy, three AME® Platinum Trophies, as well as nine Gold International AME Awards®, sixteen Silver Awards, and eighteen Bronze Awards. Twenty-seven entries received AME Finalist Certificates.
Among the Philippine competitors, BBDO Guerrero/Proximity Philippines won a Silver and a Bronze Medallion for its work on Bayan. Its case for "Making A Grandmother An Internet Icon" campaign for Bayan DSL earned the Silver Medallion, while its "Establishing A Meaningful Brand" campaign for Bayan Telecommunications won the Bronze.
Its "Capturing Hearts and Caring For Them" campaign for Quaker Oats was a finalist, as were DDB Philippines for "How Do We Make A Nation Deeply Loyal To A Local Fast Food Empire Embrace McDonald’s Cheesebuger?" for McDonald’s; "Your Excess For Less Fortunate" campaign by DDB DM9JaymeSyfu for Caritas Segunda Mana, and McCann Erikcson Philippines’ "Smile Back At Life" for Coca Cola.
Established in 1994, the AME Awards for Advertising & Marketing Effectiveness recognizes creative and successful marketing strategies in five regions around the globe.
An international GrandJury® of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives critique and judge local, regional, national and international campaigns that demonstrate a clear understanding of a marketing problem to be solved.
