MANILA – SM Supermalls has appointed ID8 Digital Integrated Agency as its agency of record for its social media initiatives under its family category effective July 2017.
The pitch competition in June was an intense and rigorous one, at stake being the digital account of one of the country’s most admired companies and the country’s largest chain of malls with over 60 branches in the Philippines and 6 in China.
“I’m quite excited due to the fact that we’ve chosen the right agency that would really go forward with us. I saw something very different with ID8 during the pitch, particularly in terms of how they would put our vision further forward,” said Jonjon San Agustin, Senior Vice President for Marketing of SM Supermalls.
San Agustin further emphasized that SM Supermalls chose ID8 on its strength in developing insights and on” its passion that was visible during the bidding”.
ID8’s winning pitch “SM Moments,” celebrates the role of SM as a venue for Filipino families to enjoy and experience precious moments together.
“We are very excited to partner up with SM Supermalls in launching breakthrough campaigns that will reach out and engage with its publics,” said Rey Ganayo, ID8 Strategic Planning Director.
“We were deeply inspired by the wealth and variety of experiences that SM Supermalls provides to enhance the lifestyle of Filipinos and their families. We found it a wonderful opportunity to bring all of these to life in SM’s social media assets.” Ganayo, added.
ID8 is one of the country’s fastest growing digital PR agencies. Established in 2010, it has since grown to be a multi award winning group, bagging five honors at the 2016 Philippine Anvil Awards. At the Philippines Quill Awards, ID8 reaped another five plums, including the Top Category Award (Communication Skills) for the “Toughest Job 2016” campaign by the agency’s flagship digital publication 8list.ph.
