Social Media Marketing conference goes to Hong Kong and Singapore in January 2011

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ASIA-PACIFIC – SINGAPORE, NOVEMBER 2011 – Pacific Conferences Singapore presents its two-day interactive conference on Social Media Marketing on January 17 to 18, 2011 in Singapore and January 20-21, 2011 in Hong Kong.

Get equipped with effective techniques for boosting brand performance and ROI. Find out how Intel, Nokia, Watsons, McDonald’s, Volkswagen, HP, Canon, Johnson & Johnson, Wall Street Journal, SMRT and more incorporated social media activities to get ahead of conversations. Through in-depth case studies and
workable solutions, learn how to develop coherent platform integration strategies, aggregate content via digital channels, handle a social media
backlash and identify pertinent KPIs for the effectiveness of social media campaigns.

The programme agenda will address what works and what doesn’t in both the B2B and B2C context – effectively allowing you to tap into real-time data out there to create meaningful strategies, messages and product development.

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For programme details, registration and fees, visit www.conferences.com.sg/S1375-SMM4-01J-A.pdf.

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