MANILA – Solar Entertainment Corporation, in collaboration with Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB), will launch a brand new local MTV channel, MTVph in the Philippines. MTV, the biggest, boldest youth entertainment channel on the planet, is currently available through an MTV Asia feed, while the new MTVph will start its own local broadcast and dedicated programming to the Filipino audience today, August 1, 2017.
“Solar is delighted to collaborate with VIMN on an iconic youth entertainment brand like MTV by leveraging our strengths in local TV distribution and production, which will enable MTV to be more locally relevant to subscribers in the Philippines,” said Wilson Tieng, President & CEO, Solar Entertainment Corporation. “We are confident in our ability to build upon previous successes and to boost local programming that will help further grow a strong base of core viewers across the Philippines.”
From popular music and youth entertainment shows to special international music programming based around artists who are unique to MTV, MTVph will also showcase a progressive introduction of localized MTV content, which will aim to introduce and feature local music talents and up and coming acts. Starting today at 6 PM, MTVph premieres MTV Daily Dose, your day-to-day creatively therapeutic playlist show featuring local sounds up to cross-land tunes, from chart toppers to the most current hits. Coming soon this month too, MTV Injected, is a local segment featuring the trendy & trending happenings in the metro, from music events to pop culture – anything and everything cool. Make sure not to miss the live and exclusive broadcast of the famed awards show MTV VMA 2017 featuring global superstar Katy Perry as host & performer, also happening this August.
The channel’s initial dedicated programming to Filipino audience will include MTV anchor shows such as Ridiculousness, Are You the One, Just Tattoo of Us, Ex on the Beach, Clickbait, Vidiots, Single AF, 16 & Pregnant, My Super Sweet 16 and Promposal, as well as the hot & fresh Siesta Key! Plus, not to be missed is another signature award show MTV EMA 2017 in November, also in live & exclusive broadcast.
Apart from championing home-grown and international music, plans for the channel also include redefining entertainment for the young Filipinos, celebrating their youth lifestyle, re-energizing the local music scene and fuelling pop culture. All these and more as the revolution is ON with MTVph! For more details, check out MTVph on Facebook and follow @mtvph on Twitter and Instagram. MTVph is seen on Cignal Channel 151, Sky Cable Channel 71, Cablelink Channel 2, Dream Satellite Channel 9 and Destiny Cable Channel 71.
