MANILA – McCann Philippines made a lot of noise at the international awards circuit this year, with two of the most awarded radio campaigns in the world for 2017.
After kicking off the year with perhaps one of the most viral campaigns in Philippine history, Jollibee’s Valentine’s VOW digital film, which accumulated more organic views, shares and engagement than any local campaign this year, McCann Worlgroup Philippines followed it up with three multi-awarded radio campaigns which consistently picked up wins at the most prestigious global creative award shows of the industry.
Their big winner for the year was Fully Booked “LIVES” which picked up a rare Gold Lion at Cannes. The campaign went on to win more metal at the Clio Awards, the London International Awards and Spikes Asia. The entire series was produced at HIT Production Studios under the guidance of Just Add Water Productions.
Another radio campaign, a tactical piece done for Nestlé Philippines’ Maggi Magic Sarap “Dim Dads,” picked up a Silver at Cannes before also picking up metal at the Clio Awards and the London International Awards, including Gold for the LIA. Developed under the guidance of Nestlé Philippines Creative Services Head Jayel Ladioray and former Maggi Business Executive Manager Geetha Balakrishna, this campaign was produced at Loudbox Studios, also with the help of Just Add Water Productions.
Each campaign won for both the main and craft categories, specifically, bringing home metals in individual radio, radio campaign and copywriting.
McCann also took home the most amount of metal at Cannes, the Clio awards and the London International Awards for the Philippines.
A third radio campaign developed for Xenon Philippines, picked up bronze at both the New York Festivals and the Asia Pacific AdFest. The cleverly disruptive campaign was also named KBP Ad of the Year, and won Silver at the Philippine Kidlat Awards in Boracay.
To date, all three campaigns have already been shortlisted for the 2018 One Show
“We have much to be thankful for.” remarks McCann Worldgroup ECD Joe Dy, “These results have been both gratifying and humbling. We’re quite happy for the agency, and for our clients, that our hard work has received so much global recognition. McCann Worldgroup Worldwide has been demonstrating its commitment to furthering creative excellence, and upholding McCann’s values of Truth Well Told. And the Manila office is proud to be a part of that mission.”
He credits the campaign to the tireless effort and perseverance of the creative team, Maan Bautista, Fran Palines, Sofia Tawasil, Paula Molina and Allan Almeda, and the account management team led by Bambi Reyes, Chot Aldeguer, Camille Datu, Jhenice Alana, Jess Banzuela and Abby Lim. Strategic planning for both campaigns were done by Eileen Borromeo.
Earlier in 2017, the agency also picked up metal for its MMDA “May Huli Ba” digital utility and campaign, including metal at the Effies and two Golds at the Kidlat Awards, and another Kidlat Gold for its Labor Day Digital Spot for Nestlé Bear Brand.
McCann finished the year strong, capping things off with a Silver for Philippine Creative Agency of The Year and Bronze for Southeast Asia Social Media Agency of the Year at Campaign Asia’s Agency of the Year Awards held this December in Singapore.
Dy ends with, “It’s going to take truckloads of passion, grit and hard work, but the team, the agency and the network are committed to keeping this momentum going.”
