ASIA-PACIFIC – AUGUST 10, 2011 – Spikes Asia, the advertising and communications awards and Festival for creative excellence in Asia Pacific, in association with global brand agency The Brand Union, is introducing SpikesAlso, a new project that will showcase the personal artistic skills and talent of the region’s creative community. This year the focus is on photography and the event is supported by Getty Images and Lumina.
The SpikesAlso event follows the success of Getty Images’ involvement at the Cannes Lions Festival in June 2011, where Getty Images partnered with The Brand Union to bring CannesAlso, a unique exhibition of photography by creatives, to life. Entries were judged by world-famous photographer Rankin, and exhibited in the form of a giant book installation.
Spikes Asia is inviting industry peers in advertising, media, design, digital, PR and clients to submit their personal photography, the best of which will be selected by renowned visual artist and photographer John Clang, and displayed in the heart of the Spikes Asia Festival itself. The top entrants stand to be offered the opportunity to become Getty Images contributors. In addition, the creative team from Getty Images will be on hand at the exhibition offering free portfolio reviews for participants.
“SpikesAlso will celebrate rediscovering everyday life as an art form and will provide a unique platform for those across the industry to showcase another side of their creative output,” says Myriam Coupard, Spikes Asia Festival Director.
The brief is very simple: there is always an untold story everywhere around you. You see them every day. If you don’t, look twice. Capture a moment that makes the mundane beautiful.
It is free to enter in SpikesAlso and those wishing to take part have from today until Monday, September 5 to submit up to three photographs. Further information, full specifications and how to enter, can be found on www.spikes.asia/also/.
"A good photograph is one that brings us face to face with our own existence. It pulls the stranger standing next to us into the intimate radius of our life. It collapses the beauty and strangeness around us into one," comments John Clang who will curate the exhibition. "The commonplaces attract me. I resonate with subject matters closely related to my daily life. An image that inspires is one that brings us face to face with our own existence," he continued.
John Clang was born in Singapore in 1973 and lives and works in New York and Singapore. His work is exhibited in galleries and museums worldwide, including the Singapore Art Museum, which has acquired some of his artwork as part of their permanent collection.
Stuart Hannagan, Director of Photography Asia Pacific at Getty Images, says: “It is immensely rewarding to recognize and help foster talent within the creative community and the opportunity to do so as part of the region’s oldest and most prestigious creative festival is hugely exciting. SpikesAlso is a fantastic platform to unearth and showcase the impressive depth and range of photographic talent that exists within the Asia Pacific.”
Graham Hitchmough, Managing Director of The Brand Union Singapore, says, "This year our focus is on photography, with a competition curated by renowned Singaporean photographer John Clang and drawing on the regional expertise and network of our event partner, Getty Images. The competition is open to anyone who finds inspiration in the world around them and can capture this through the compelling medium of photography."
The SpikesAlso photographic exhibition will be available for all delegates to view during the three days of the Festival, providing another level of creative inspiration.