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ASIA-PACIFIC
– SINGAPORE, FEBRUARY 2011 – Starcom Singapore has been appointed the media agency-of-record by Singapore GP, race promoter for the 2011 Singapore Formula One Grand Prix – the city state’s premier sporting, tourism, and entertainment event. Starcom Singapore was awarded the account following a comprehensive review. MEC Singapore was the incumbent media agency.
– SINGAPORE, FEBRUARY 2011 – Starcom Singapore has been appointed the media agency-of-record by Singapore GP, race promoter for the 2011 Singapore Formula One Grand Prix – the city state’s premier sporting, tourism, and entertainment event. Starcom Singapore was awarded the account following a comprehensive review. MEC Singapore was the incumbent media agency.
A key component of Starcom Singapore’s appointment stems from its ability to align to Singapore GP’s revamped focus and marketing needs which included a digital-led strategy to market and elevate the Singapore Grand Prix to regional markets across the Asia-Pacific, while heightening the appeal of the night race among global audiences.
On appointing Starcom Singapore, Sasha Rafi, Assistant Director of Advertising and Marketing, Singapore GP Pte Ltd, said: “Starcom Singapore was selected based on their innovative proposal and strong track record in the digital arena. We are confident that Starcom will be able to meet our objectives and successfully contribute to marketing the 2011 Formula 1 Singapore Grand Prix as a must-attend Formula One event.”
On partnering with Singapore GP, Arthur Sung, General Manager of Starcom Singapore, said: “The Singapore Grand Prix has, since its inception, become one of the highlights of the Formula One calendar, and is undoubtedly adventurous in its communications. Starcom Singapore is therefore very proud and excited to be given the opportunity to be a part of such a prestigious event.”
“We aim to build upon the legacy of this famous event through groundbreaking work in online and offline channels, to connect local and international audiences with the exhilaration and adrenaline rush that this year’s race promises,” added Sung.
Billed as Singapore’s marquee sporting and tourism event, the Formula One Singapore Grand Prix night race is now into its fourth year. Fans can look forward to enjoying both thrilling race action on track plus a star-studded entertainment line-up off track.
