ASIA-PACIFIC – KUALA LUMPUR, MALAYSIA, AUGUST 9, 2011 – GO Communications is delighted to announce the re-signing of a retainer contract with Sunway Lagoon, one of Malaysia top shopping and amusement complexes, without a pitch.
Sunway Lagoon Chief Executive Officer Aaron Soo said, “For five years, we had the same team, passion and creativity and the ROI exceeded all expectations. I call GO Comm. the magic people of PR.”
Sunway Lagoon notched its fourth consecutive Asia’s Best Attraction Award organized by the International Association of Amusement Park & Attractions. Sunway Lagoon also bagged the Best Water Park Award.
In a PR campaign, 50,000 people were invited to celebrate the 50th Anniversary of Merdeka Day with movie star, Jackie Chan.
Peter de Kretser, GO Comm.’s Chief Operating Officer, said, “When the average client relationship in this business is two years or less, [this re-signing] shows long-term relationships can be established.”
“This mission, as with all clients, is to build a relationship with energy and commitment not only at the beginning but long term,” de Kretser added, “It’s all about team work, consistent good ideas and great implementation. It’s a very simple GO Comm. secret.”
In photo: Sunway Lagoon CEO Aaron Soo together with GO Communications COO Peter de Kretser
