ASIA-PACIFIC – BANGKOK, THAILAND, SEPTEMBER 2011: Y&R Thailand has been named as the creative agency for major US ice cream brand, Swensen’s, after a two-way pitch. The agency is tasked with developing and creating nine TV-led campaigns for the Thai market over the next two years, across all product lines.
First to launch is a TVC for Swensen’s ‘Happy Go Nutty Sundae’, airing in Thailand this summer. The witty ad shows a family of squirrels looking on enviously as a girl enjoys her nut-packed ‘Happy Go Nutty Sundae’.
Swensen’s has more than 200 ice cream shoppes in Thailand and more than a 75% share of the premium ice cream market in Thailand. In 2003, the Minor Food Group was granted a 40-year license to develop and franchise Swensen’s in 34 countries across Middle East and Asia. Today, they have company-owned and franchised Swensen’s ice cream parlors in Thailand, Cambodia, Saudi Arabia and the United Arab Emirates.
Y&R Thailand also provides brand communications support for steakhouse Sizzler, another Minor Food Group brand.
CREDITS
Executive Creative Director: Chokechai Kasemsripitak
Copywriter: Nuwadee Ketruangroch
Art Director: Nares Limapornvanich
AMD: Attapat Pothinam, Chotirot Rattanawaraha, Apiporn Kunakorn
Planner: Ekaluck Charanvas, Monchanok Tanasanti
Director: Surun Thubtim
Production House: Triton
Post Production: Oriental Post
Media agency: MEC
