TBWAAsia Pacific is Hong Kong launch partner for creative conference Semi-Permanent

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ASIA-PACIFIC – HONG KONG, JANUARY 14, 2011 – TBWA\Asia Pacific is proud to announce its partnership with Semi-Permanent, the internationally acclaimed conference for creative people.

Debuting in Asia for the first time, the two-day Semi-Permanent Hong Kong 2011 at the Hong Kong Convention and Exhibition Centre is headlined by twelve award winning speakers, including TBWA Creative-at-Large John Merrifield. Creative minds will come together to discuss their work, their lives and their philosophy on creating innovative and inspirational art and design.

The conference is surrounded by a festival atmosphere with inspiring activities and events in the week leading up to it that highlight the works of speakers and sponsors – including live art and exhibitions, outdoor madness, interactive competitions, installations, workshops and amazing parties. It cements March as the month of creativity in the city.

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Simon Velvin, global director of Semi-Permanent, said: “Semi-Permanent is now in its ninth year internationally, and we are excited to be bringing the concept to Asia for the first time. Hong Kong is the obvious destination, being a city diverse in design and bustling with culture. We have had
overwhelming support from the local community for Semi-Permanent, and are excited that the government, leading creative brands and industry associations are supporting our efforts.”

Mark Ringer, executive creative director of TBWA\TEQUILA\Hong Kong,commented: “This is the perfect moment for Semi-Permanent to arrive in Hong Kong. When creative people come together, the atmosphere is provocative. For several days, Semi-Permanent Hong Kong will focus on pure creativity. For TBWA, being involved is the perfect cultural union.”

To date, Semi-Permanent has hosted 26 events in nine cities, covering five countries, with 164 speakers and over 42,000 attendees. Semi-Permanent is held annually in Sydney, Perth, Brisbane, Melbourne, Auckland, as well as satellite conferences in New York and London.

For tickets, visit HK Ticketing at www.hkticketing.com.

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