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ASIA-PACIFIC – SHANGHAI, CHINA, JANUARY 11, 2011- TEQUILADIGITAL has created a digital campaign to relaunch Clinique’s DermaWhite Clinical Brightening Essence during the holiday season through mid-February. It invites consumers to take the Clinique challenge and win great products: "Tell us what you want to change about yourself for a brighter/newer you."
The campaign aims to change the perception that whitening products have instant results and are seasonal by engaging with real people and educating them on a new way to look at white with the unique selling proposing of the CL-302 ingredient in DermaWhite that guarantees results.
Consumers are encouraged to view whitening as journey and include it into their everyday skincare regimen.
The digital engagement includes online banners, blogger seeding and SNS partnerships as well as multi-touch eDM to drive to Clinique’s Renren campaign sitefor engagement and Clinique’s corporate site for purchase. Consumers can visit Clinique’s Renren site to update, track, and share their success with their social communities.
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