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PHILIPPINES, DECEMBER 2010 – For its December 2010 issue, Top Gear Philippines allows its reader to interact with the BMW Z4 with the use of augmented reality (AR). Using the dedicated page on the magazine, a webcam and the Top Gear’s augmented reality webpage www.topgear.com.ph/ar, readers can open the door, hood, or bring a car down a road. Users can also screen capture themselves on site with the animated car and share it with friends.
Augmented reality for magazines was also used by Summit Media in last month’s issue of Preview magazine, for an AR project featuring model Solenn Heusaff, in cooperation with Stylebible.ph. .
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