SEPTEMBER 2011: Two Filipino executive creative directors will sit in the 2012 Asia Pacific Grand Jury of the International Advertising and Marketing Effectiveness Awards, honoring “The World’s Best Work in Advertising and Marketing Effectiveness ”.
Brandie Tan, BBDO Guerrero Proximity, Philippines executive creative director, and Joey Ong, DDB Philippines executive creative director, are joining these other prominent Asia Pacific based advertising and marketing executives during the judging:
Guy Barke, Senior VP, Asia Pacific Business Director, Grey Group, Singapore
Tim Broadbent, Global Effectiveness Director – Beijing, O & M, China
Eugene Cheong, Regional Creative Director, O & M Asia Pacific, Singapore
Cheuk Chiang, Chief Executive Officer, PHD, Singapore
Bibiana Lee, Group Account Director, TBWA, Singapore
Jenny Liu, Director, Strategic Planning, DDB China Group, China
Bindu Sethi, Chief Strategy Officer – Asia Pacific, Grey Worldwide India Pvt. Ltd.
Since 1994, the AME Awards Grand Jury has rewarded work that successfully demonstrates ground breaking solutions to challenging marketing problems. The Asia Pacific Grand Jury is responsible for selecting the most effective global advertising campaigns. Their expertise within their market allows AME Awards regional entries to be judged with cultural relevance.
The AME Awards regional competitions and juries include five regions: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America.
Initiated in 2010, the AME Awards enhanced scoring process improves the accuracy of each entry’s score. This process allows the Grand Jury to evaluate entries using four sections, each with individual scoring weights: Challenge/Strategy/Objectives-20%; Creativity-25%; Execution-25%; and Results/Effectiveness-30%.
AME’s 2012 final entry deadline is October 21, 2011. For more information please visit: www.ameawards.com.
