MANILA – Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus opens for business today.
Wavemaker Philippines will open with a team of over 150 staff led by the recently announced new CEO Malu Vasallo and will service a portfolio of clients including Colgate Palmolive, Friesland Campina, Chevron, Pfizer and PLDT to name a few
With the launch of this new brand, Wavemaker Philippines will be the be positioned as a strong no.3 agency in RECMA rankings. With over 60+ digital specialists and 30 content strategists in the agency, Wavemaker’s strong focus will be on media, content and technology.
Malu Vasallo, CEO of Wavemaker in the Philippines, said: “We are at a unique position of being FUTURE-MAKERS, poised as the most innovative media agency with our strong focus on our services beyond media such as content, digital and technology.”
“With the combined strength of 2 agencies, Wavemaker will help clients translate audience behaviour and insights into smarter decisions that will create a ripple of change for their business, says Puneet Arora, CEO of Group M PH and Singapore.
Wavemaker will have offices in 90 countries with over 8,500 employees. Major global clients include L’Oréal, Energizer, Chanel, and Netflix.
