GLOBAL, OCTOBER 6, 2010 – To celebrate its 10th year, YoungGuns released a series of Top 10 lists, including the most awarded countries, networks, schools and agencies. The last to be released is the Top 10 Young Creatives of the Decade, which names the individuals and pairs with most awarded work in the 10 years since the YoungGuns were founded.
Six individuals and creative duos currently based in the United States made the list, topped by Jeff Anderson, now of Goodby, Silverstein & Partners, San Francisco. Anderson won in 2007 for the Combos campaign with partner Isaac Silverglate while at TBWAChiatDay and in 2009 for "The Great Schlep" Obama spot starring Sarah Silverman while at Droga5.
Other US-based creatives are Leo Premutico of Johannes Leonardo, New York in second place; and Graeme Hall of Y&R New York, Isaac Silverglate of Goodby Silverstein & Partners San Francisco, Craig Allen and Eric Kallman of Wieden-Kennedy Portland, and Tiffany Kosel of Crispin Porter + Bogusky Boulder in places sixth to ninth. Two Australia-based creatives, Michael Canning and Guy Rooke are in third and fifth places. The United Kingdom is represented by Antony Nelson of AMV BBDO London; Lisa Fedyszyn and Jonathan McMahon of DDB Auckland clinched the last spot for New Zealand.
While no country has a monopoly on creativity, the creative rankings of the last ten years has shown that award shows are still largely dominated by the West for various reasons. It also has to be said that the US, UK, Australia and New Zealand are joined by Singapore, South Africa, India, Argentina, Brazil and France in the YoungGuns Top 10 Countries ranking. In the Top 10 Awarded Agencies, Del Campo Nazca Saatchi & Saatchi of Argentina is in the fourth spot, Ogilvy & Mather Mumbai, India is in seventh.
As the rest of the world starts to acknowledge the importance of recognition (and finds the budget and time to enter), it is only a matter of time before an individual or pair from outside the English-speaking world breaks through.
To view the work of the Top 10 Young Creatives and to see the other rankings, visit www.ygaward.com/10years.
