ASIA-PACIFIC – AUGUST 2011 – Online and mobile penetration has been rapidly increasing over the past few years and the Asia-Pacific region is no exception. With the growing popularity of social media channels, companies are striving to reach their consumers in different ways, largely incorporating the use of these social media channels into their marketing plans.
Burson-Marsteller Asia-Pacific Social Media Infographics 2011 summarizes the digital landscape in 13 countries in the region. With over 50 percent of the Asian population using the internet as well as huge leaps in internet user growth throughout the Asia-Pacific region from 2000 to 2010, many companies are using websites such as Facebook, YouTube, and Twitter to promote their products and reach their consumers. The Philippines joins countries with over 1,000% growth in Internet users in the past decade, among them Indonesia, India and China. Vietnam is far ahead of the pack at an astonishing 12,035% growth.
Facebook is the overall top visited website in most of the countries in the Asia-Pacific region, and, with a 91.5 percent reach, is extremely popular in the Philippines. Twitter is ranked as the third most popular social media channel in the Philippines with a 16.3 percent reach, and features on the top 5 social media channel rankings in eight out of the thirteen countries that constitute the Asia-Pacific region, according to the Burson-Marsteller Asia-Pacific Social Media Infographics Booklet.
In the Philippines, 30.3 percent of the population, which amounts to roughly 29.7 million people, use the internet frequently, visiting websites such as Inquirer.net and PhilSTAR.com as well as social media channels such as Facebook and Twitter. The country’s top 5 websites in terms of reach are Facebook, Yahoo!, Blogspot, Bing and online classified ads site Sulit.
The Philippines also has a higher level of mobile penetration over internet penetration, a trend seen in all of the Asia-Pacific countries, which is slightly above the global average of mobile penetration at roughly 90 percent. This high level of internet and mobile use in the Philippines as well as in other countries in the Asia-Pacific region are the reason for the rapid increases of online and mobile marketing.
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