THE PHILIPPINES, SEPTEMBER 10, 2012 – ABS-CBN Corporation’s strengthens its nationwide reach with 10 new relay stations. The Philippines’ largest and leading multimedia conglomerate will also be enhancing the TV and radio coverage of its existing regional stations.
ABS-CBN will soon expand in areas such as Oriental Mindoro, Davao Oriental, Antique, and Negros Occidental. “We are thrilled to announce that ABS-CBN will pioneer the building of new stations in these areas. These new relay stations will also receive locally produced shows, something the rival networks don’t have,” said ABS-CBN Regional Network Group (RNG) head Louis Benedict Bennett.
In addition, TV power upgrades and antenna retrofit enhancements in Tacloban, Dagupan, Baguio, Bacolod, and Cagayan de Oro are underway, he said.
The local shows produced by ABS-CBN RNG include newscasts, morning programs, game shows and local public service programs that feature homegrown talents and stories that happen in their region.
For instance, ABS-CBN RNG’s youngest regional station in Palawan already airs locally relevant news and original content through “TV Patrol” and “Mag TV Na”, Bennett pointed out.
To date, the Kapamilya network has the most expansive regional reach in the country with its established stations in Luzon (Appari, Batanes, Tuguegarao, Baguio, Pampanga, Dagupan, Batangas, Laoag, Isabela, Naga, Legazpi, and Palawan) Visayas (Cebu, Bacolod, Tacloban , Roxas, Kalibo, Dumaguete, and Iloilo) and Mindanao (Davao, Cagayan de Oro, Butuan, Zamboanga, Iligan, Cotabato, Dipolog, Koronadal, and General Santos).
High viewership in Naga City
To thank its loyal viewers in Naga City, some Kapamilya stars joined in the Peñafrancia Festival. The region has been instrumental in making ABS-CBN the leading TV network nationwide.
Data from Kantar Media show that ABS-CBN obtained an average audience share of 43% nationwide on total day viewership, or 12 points higher than rival GMA’s 31%. ABS-CBN’s primetime block (6PM-12MN) also reigned in Total Luzon, hitting an average primetime share of 43% vs GMA’s 32%. In the Visayas, ABS-CBN’s primetime viewership averaged 56% vs GMA’s 25%, while in Mindanao, it registered 62% as compared to GMA’s 18%.
