adobo LIVE! Victoria Sunmie Lhie, Director of Experience Strategy at Cheil Worldwide, on judging Brand Experience and Activation Lions at Cannes Lions 2018

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The Cheil Worldwide Director of Experience Strategy, talks about judging the Brand Experience and Activation Lions category at the Cannes Lions International Festival of Creativity 2018. She also elaborates on what “brand experience” and “activation” mean and how advertising taps influencers to reach the audience.