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adoboLIVE! Cholo Perreras, Marketing Manager at McDonald’s Philippines, on topping the YouTube Ads Leaderboard for the first half of 2018

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The McDonald’s Philippines Marketing Manager bares how significant it was for their campaign, ‘Kumusta Ka?’ from Leo Burnett Manila, to emerge as the top ad in the YouTube Ads Leaderboard for the first half of 2018. He also discusses what factors led to the ad’s creation and what advice he would give other brands who want to achieve the feat.

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