adoboLIVE! Josy Paul, Chairman and Chief Creative Officer of BBDO India, at Ad Summit 2018

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Speaking at Ad Summit Pilipinas 2018, the Chairman and Chief Creative Officer of BBDO India shares how he believes advertising can spark movements and create change. He also comments on the backlash that ‘Women against lazy stubble’ received, and notes how “creative therapy” between BBDO India and their clients have resulted in amazing, progressive ads supporting women.