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adoboLIVE! Mike Garcia of Ogilvy PH on MILO finishing high at the YouTube Ads Leaderboard 2017 H2
adobo magazine, February 26, 2018 | 3:28pm

The Managing Partner of Ogilvy & Mather Philippines talks about how the 'Get #ChampionEnergy with James Reid, Ranz, and Niana' campaign was conceptualized. He also shares how agency and brand used a jingle that continued a previous campaign and why these particular influencers were chosen to carry the MILO banner.

adoboLIVE! Mike Garcia of Ogilvy PH on MILO finishing high at the YouTube Ads Leaderboard 2017 H2

The Managing Partner of Ogilvy & Mather Philippines talks about how the 'Get #ChampionEnergy with James Reid, Ranz, and Niana' campaign was conceptualized. He also shares how agency and brand used a jingle that continued a previous campaign and why these particular influencers were chosen to carry the MILO banner.