adoboLIVE! Ronagella Gesultura & Bernard Paolo Arco, Art Director and Copywriter at Campaigns & Grey on the Young Lotus competition at ADFEST 2018

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The Art Director and Copywriter duo from Campaigns & Grey talk about their experience as the Philippines’ representatives for the Young Lotus competition at ADFEST 2018. They also go into the brief given to them on childhood obesity, what their insight to tackle the brief was, and what they came up with to address the brief.