adoboLIVE! Victor Knaap, Main Monk at MediaMonks, on the rise of AR and “AR natives” af Spikes Asia 2017

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Elaborating on the talk he gave at Spikes Asia 2017, Victor shares how he’s been enjoying the festival, why AR is here to stay, and why a generation of “AR natives” are getting used to a mix of the real and virtual worlds. He also shares how MediaMonks has adapted to changes in technology in its 16 years of existence.This interview was recorded one day before MediaMonks won the Mobile Grand Prix in Spikes for ‘Arts Science Museum: Into the Wild’ for Google, Lenovo and WWF.