Tay Guan Hin, Regional Executive Creative Director of JWT Asia and recently Jury President for our own Tinta Awards, has just been appointed to head the Poster Jury for London?s elite D&AD Awards 2009. He is one of 28 Jury Foremen, and the only Asian.
In a statement, Guan said that "Poster advertising use to be quite a traditional medium but it’s fast changing into a fascinating category. Even the 2-D format is becoming increasingly innovative with the use of technology. Recently, we’ve seen millions of colors change on buildings through the use of "a computer, shadows of dragons projected on walls, and even an exploding billboard! In the end, only the simplest ideas delivered with wit will find their way to the top."
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